Old money is advancing to new levels.
According to popular opinion, Kim Kardashian is the most successful “nepotism baby” in the world, a term used to describe well-known children of famous parents.
According to a ranking by the digital marketing firm Evoluted, the 42-year-old founder of SKIMS has surpassed her famous sisters as the reigning nepo-baby.
According to reports, Kardashian, whose net worth is reported to be $1.8 billion, outranked her 25-year-old sister Kylie Jenner, whose net worth is $600 million and who came in second on the list.
Forbes claims that the SKKN founder’s investments in her own brands, which she weaselled into after getting her start in reality TV, are the main source of her fortune.
Based on net wealth estimates, Google Trends data, social media following, and a YouGov-attributed “famous score,” which determines how popular any celebrity is, Evoluted built the privileged hierarchy.
The country singer-turned-rock star Miley Cyrus, 30, is followed on the list by George Clooney, 61, and TV personality Simon Cowell, 63.
Everyone is listening in on money’s conversations. The cover story of New York Magazine, “Extremely overanalyzing Hollywood’s nepo-baby boom,” kicked off the discussion about nepotism.
Fans on Twitter expressed outrage at the post, which referred to 2022 as “The Year of the Nepo-Baby,” claiming that the A-list celebrities included had been unfairly maligned. Even the generational wealth successors were bothered by it; some praised the label while others criticised it.
Lily-Rose Depp, the 23-year-old daughter of “Pirates of the Caribbean” actor Johnny Depp, said to Elle in November 2022, “It’s odd to me to reduce somebody to the idea that they’re just there because it’s a generational thing.”
It simply doesn’t make logic, she continued. You wouldn’t say, “Well, you’re just a doctor because your father is a doctor,’ if someone’s mum or dad is a doctor and then the youngster becomes a doctor. It’s like, “No, I attended medical school and through training.
However, some youthful celebrities, like Hailey Bieber, accepted their inherited fame, so there’s no point in weeping over spilled tea. Just last week, the model was seen wearing a white t-shirt with the words “nepo baby” printed on the front.
Evoluted created a second list of kids riding the nepotism wave behind their parents by analysing search and following data of rising nepo-babies. Maya Hawke, 24, the star of “Stranger Things,” the daughter of Ethan Hawke and Uma Thurman, won the competition, with actor Lewis Pullman, 29, coming in second.
The third place finisher was Bieber, the 26-year-old daughter of Stephen Baldwin, whose beauty brand Rhode now rules the internet and poses a threat to Kylie Jenner’s empire of lip kits. Jaden Smith, 24, the son of Jada Pinkett Smith and Will Smith, finished fourth, while Brooklyn Beckham, 23, the son of Victoria and David Beckham, lagged behind.
As one Twitter user noted, nepotism isn’t exactly a recent occurrence. “Is it really a nepo-baby boom or has it always been this way & we just didn’t realise? Jamie Lee Curtis, Jennifer Aniston, Charlie Sheen, Gwyneth Paltrow, and Drew Barrymore were just a few of the well-known names they listed.
Although Curtis, who identified herself as the “OG Nepo Baby,” isn’t sure that having great parents automatically ensures success, she isn’t shocked by the inherited talent either.
The 64-year-old actress stated on her website, “It’s curious how we quickly make assumptions and nasty remarks that someone connected to someone else who is recognised in their profession for their art, would somehow have no aptitude whatsoever.
Kate Hudson, the daughter of Goldie Hawn and Kurt Russell, chimed in on the topic and believes that a propensity for the spotlight can be attributed to genetics.
“When I look at my children, I realise that we love to tell stories. We were born with it,” the 43-year-old actress added. It doesn’t matter what name people give it; nothing will change.