While following in her father’s footsteps, Suzy Sogoyan has taken the jewelry industry by storm. Starting out as a sixteen-year-old intern at her father’s store, she now works as the CEO of her own jewelry brand, IceLink. Through her innovative designs and business practices, she has taken the field to new heights. Working with her father, she provides meaningful pieces for customers. With each piece crafted personally by Suzy and her knowledge of the industry from working with her father, customers are assured high-quality pieces crafted with both quality and heart.
Suzy and her father have demonstrated their creativity in the design of their timepieces, making them a source of admiration for many jewelry enthusiasts. From creating small and intricate pieces, like a gold band with a few diamonds on it, to something big and eye-catching, like a ring with a cabochon ruby on it, IceLink has options for everyone. Suzy says, “My objective for managing IceLink isn’t just because of my love and enthusiasm for jewelry and watches; it is also about creating with purpose and using my talent and artistry to connect with others.”
Suzy is an ideal example of why having interpersonal interaction is important as a business owner. By being able to connect with others and sharing her talent through her work, Suzy has built a strong team around her. Her strong connection to her, “Suzy Squad,” proves she uses these interactions as a way to positively impact the lives of those around her. Her belief that everyone should strive to be the best versions of themselves has motivated the young, stylish, and chic women in her squad, as well as her clients, partners, and competitors. By investing her time and talent into connections based on support and growth, Suzy Sogoyan’s success reflects the power of meaningful connections in achieving success.
Suzy Sogyan’s determination is integral to the success of her business, IceLink. With a solid brand identity as their foundation, Suzy and her team have been able to build trust with customers for years. Suzy is committed to put in the effort necessary for making sure all aspects are properly addressed when forming an efficient brand strategy. By drafting stories, setting out tones, and even creating visuals reflective of its purpose: connecting everyone together through high-quality products & services.
Suzy and the IceLink family understand that success comes from more than just turning a profit. With her father as an example and inspiration, she puts her ideals of personal integrity into practice with each business transaction. They are passionate about giving back to the community and operate with moral transparency. Each member of the team is committed to building long-term relationships rooted in trust, respect, and authenticity. Whether you’re a customer or part of the IceLink family, you can take comfort in knowing that your interactions will be based on genuine passion and reliability.
Get the inside scoop on Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.
